Background
Toyota’s creative concept was a new take on the classic Cinderella story. In the spot, an aspiring designer is told she can’t attend a prestigious fashion show. After picking up a “fairy godmother” friend and some unusual supplies in her Toyota C-HR Crossover, she creates a cutting-edge gown and wows the audience. It’s a story of resilience, determination, and the triumph of dreams over adversity.
Approach
For this magical story, Future Perfect recreated the cherished Disney track, “Bippity Boppity Boo!” We captured confident new vocal performances, added buzzing 808 beats, and composed elements to evoke the vibe of the original recording. Then we remixed it all in a fun hip-hop style that retained the original melody, yet had a modern pulse and energy to fit the vibe of Toyota’s new crossover. The song worked in tandem with the visual storytelling and transported the audience into the world of this modern Cinderella’s dreams.