Motorola "Flip the Script"

{"background":"Our mission was to create a memorable audio theme for Motorola’s new Razr+ smartphone. The “Flip The Script” campaign’s launch film imagined an airport worker inspired by his Razr+ to try on extravagant clothes from passengers’ luggage. Pulled into a world of wild antics and dance moves, he documents the highlights with his Razr+. The client wanted a vibrantly playful film set to an iconic hip hop track. The challenge – recreate the song using Italian vocals and instrumentation.","approach":"Once we obtained the necessary publishing clearance of our hero track “Jump Around” by House of Pain, we embarked on an extensive development process. We scouted and auditioned singers from Italy and other regions, collaborated with Italian translators to refine the lyrics, and strategically incorporated moments of language switching between Italian and English. Next, we meticulously re-recorded the cherished track, aiming for both precision and originality. By blending House of Pain’s horns and piano melody with Italian accents such as accordions, we achieved an authentic and refreshing sound. We unified the elements with skillful sound design and mixing. The outcome was a delightfully unique production that exuded the energy and excitement of Motorola’s product, greatly amplifying its launch."}