Mazda "Global Reveal"

{"background":"Mazda envisioned a bold spot to reveal one of its sporty and efficient vehicles, the third generation Atenza J71. While the J71 demonstrated its agility, handling, and power through Skyactiv technology, an iconic track was needed to compliment the product line. A key element would be classical string players featured on camera.","approach":"Mazda asked Future Perfect to create a unique rendition of The Kinks’ hit song, “All Day and All of the Night,” using two cellos and minimal additional instrumentation. Our goal was to transform the track into a sparse classical arrangement while retaining the original rock flavor. We took on composition, music direction, sound, and casting for the on-camera talent. Our team supervised the entire performance at the shoot, ensuring that the musicians’ playing was realistic and synchronized. We also collaborated with the editor to give the audio and visuals the most dynamic impact."}