Huggies "For All Baby Butts"

{"background":"Quality Meats tasked Future Perfect with creating a catchy song to reflect Huggies’ new charming campaign “Baby Butts”. The concept was to showcase babies of all shapes and sizes moving their butts to a quirky dance track, filmed as a music video.","approach":"Given a set of lyrics provided by the agency, Future Perfect composed a playful ear worm of a track before director Keith Schofield began shooting. After recording a catchy, humorous song with an 80’s German techno vibe, we embarked on vocal casting to find the perfect German-accent. In the end, the client and agency were so happy with the final track, that they commissioned a long form version which can be streamed on various DSPs including Spotify and Pandora."}